Consulting
for High Performance
in Retail
Experts in commercial and operational structuring for the retail segment, food industry, and fruit and vegetable growers.
Who we areExperts
in Retail
Experts in commercial and operational structuring for the retail segment, food industry, and fruit and vegetable growers.
Team of professionals with extensive experience in executive functions in national and multinational companies in the retail segment.
Team of professionals with extensive experience in executive functions in national and multinational companies in the retail segment.
Daniel
Watanabe
Founder and CEO
Experienced commercial director with an exemplary work history in the retail industry. Strong business development professional specialized in negotiation, business and market planning, retail, and international business.
Fresh SegmentMarket
The fresh segment still suffers from low results, or even losses. The industry and growers need to have a clear perspective of the entire value chain up to delivery to the end consumer. It is necessary to understand the consumer habits and their trends and achieve better results for the sustainability and perpetuation of the business.
What do we
offer?
Using globally renowned methodologies and tools, we diagnose and propose solutions to increase the efficiency and profitability of the perishable goods chain. We seek the best performance of physical and digital channels with increased productivity and reduced waste and total cost. Daisei brings its clients the most relevant international trends in the marketing of fresh products.
Our ServicesConsulting
& Marketing
For Retail
- Development of store layouts that make them more attractive with a strong appeal, offering consumers a differentiated shopping experience.
- Display design that spotlights products, provides high supply productivity, and reduces waste.
- Implementation of a physical and digital communication plan for the company and its products.
- Food safety and complete tracking of proper handling and storage of inputs and products. This is directly related to the retailer’s image. For the consumer, the retailer is responsible for perishables.
- Definition of portfolio / assortment by type of store and target audience.
- Development of differentiated product mix
- Planograms – exhibition layout prioritizing colors and value of goods.
- Preparation of technical specification sheet.
- Implementation of the store’s production plan.
- Purchasing strategy and planning, supplier base formation (direct source purchasing), and seasonality map.
- Sizing the staff by sector.
- Store-floor management tools via applications.
- Determination of the result by sector contemplating the appropriate allocation of all costs involved in the production of a given item.
- Implementation of a Development and Innovation Center.
FOR INDUSTRY AND PRODUCERS
- Diagnosis through SWOT analysis and Porter’s 5 Forces
- Portfolio analysis and identification of potential sales channels
- “Go-To-Market” strategy – how to access key markets
- Preparation of the technical specifcation sheet
- Study of product presentation in the store – display and packaging
- Composition of the selling price and pricing strategy.
- Sizing and implementation of trade marketing
- Implementation of a dashboard for more precise commercial management
Digital Marketing
FOR RETAIL, INDUSTRY AND PRODUCERS
Branding
- Creation of the name (when necessary), logo and visual identity for companies and products
- Layout development for packaging, printed and digital materials
Institutional Website/E-commerce
- Development of institutional websites and e-commerce
- Responsive layout (automatic adaptation to smartphones and tablets)
Digital Marketing
- Development of the company’s digital footprint/products
- Google and social media campaigns and posts